PRIVACY POLICY

Last Updated: 01/04/2026

Lupen (“we”, “our”, “us”) operates the website www.lupen.in (“Website”). We are committed to safeguarding your privacy and ensuring that your personal data is protected in accordance with applicable laws, including Indian data protection laws and international regulations such as the General Data Protection Regulation (GDPR) where applicable.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you interact with our Website, products, and services.

By accessing or using our Website, you expressly consent to the terms of this Privacy Policy. If you do not agree, you should discontinue use immediately.

1. INFORMATION WE COLLECT

We collect information in a transparent and lawful manner, limited to what is necessary for providing our services effectively.

a) Personal Information

We may collect personal details that you voluntarily provide, including:

Full name
Email address
Phone number
Shipping and billing address

This information is essential for order processing, delivery, and customer communication.

b) Transaction Information

When you make a purchase, we collect:

Order history and product details
Billing information
Payment confirmation details

Note: Payment details such as card numbers are processed securely by third-party payment gateways. Lupen does not store sensitive financial data.

c) Technical & Usage Data

We automatically collect certain information when you use our Website:

IP address
Browser type and device information
Pages visited, time spent, and interaction data

This helps us improve performance, security, and user experience.

d) Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

Enhance functionality
Analyze traffic and trends
Personalize your browsing experience

You can manage cookie preferences through your browser settings.

2. LEGAL BASIS FOR PROCESSING (GDPR COMPLIANCE)

If you are located in the European Economic Area (EEA) or other jurisdictions with similar laws, we process your personal data under the following lawful bases:

Consent: When you opt-in to marketing communications
Contractual Necessity: To process and deliver your orders
Legal Obligation: To comply with applicable laws
Legitimate Interests: To improve services, prevent fraud, and enhance user experience

3. HOW WE USE YOUR INFORMATION

We use your data responsibly and only for legitimate purposes, including:

Processing and fulfilling orders
Managing your account and providing customer support
Sending transactional updates (orders, delivery, returns)
Improving Website functionality and user experience
Conducting analytics and internal research
Sending promotional and marketing communications (with consent)
Detecting fraud and ensuring security
Complying with legal and regulatory requirements

4. SHARING OF INFORMATION

We respect your privacy and do not sell, rent, or trade your personal data.

We may share your information only under the following circumstances:

Service Providers: Payment gateways, logistics partners, hosting providers, and analytics services
Business Affiliates: For order processing and operational support
Legal Authorities: When required by law, regulation, or legal process

All third parties are contractually obligated to maintain confidentiality and comply with data protection standards.

5. INTERNATIONAL DATA TRANSFERS (GDPR)

As a global brand, your information may be transferred to and processed in countries outside your jurisdiction, including India.

Where such transfers occur, we ensure:

Adequate data protection safeguards
Contractual obligations with service providers
Compliance with GDPR mechanisms such as standard contractual clauses (where applicable)

6. DATA SECURITY

We implement robust security measures, including:

SSL (Secure Socket Layer) encryption
Secure servers and firewalls
Restricted internal access to personal data

While we strive to protect your data, no system is completely immune to risks. Users are advised to maintain confidentiality of their login credentials.

7. COOKIES POLICY

Cookies are small files stored on your device that help us:

Recognize returning users
Save preferences
Improve website performance

You can disable cookies via browser settings; however, some features may become limited.

8. THIRD-PARTY LINKS

Our Website may contain links to external websites or services. Once you leave our Website, this Privacy Policy no longer applies.

We are not responsible for the privacy practices or content of third-party platforms. Users are encouraged to review their policies independently.

9. USER RIGHTS (INCLUDING GDPR RIGHTS)

Depending on your jurisdiction, you may have the following rights:

Right to Access – Request a copy of your data
Right to Rectification – Correct inaccurate information
Right to Erasure (“Right to be Forgotten”)
Right to Restrict Processing
Right to Data Portability
Right to Object to processing
Right to Withdraw Consent at any time

To exercise your rights, contact us using the details below. We may verify your identity before processing requests.

10. DATA RETENTION

We retain personal data only as long as necessary for:

Order fulfillment and customer service
Legal and tax obligations
Business and operational purposes

After this period, data is securely deleted or anonymized.

11. CHILDREN’S PRIVACY

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors without verified parental consent.

12. LEGAL COMPLIANCE

This Privacy Policy is compliant with:

Information Technology Act, 2000 (India)
IT Rules, 2011 (Reasonable Security Practices)
Applicable international data protection regulations including GDPR (where applicable)

We may disclose personal information:

To comply with legal obligations
To enforce our Terms and Conditions
To protect rights, safety, and property

13. CHANGES TO THIS POLICY

We reserve the right to modify this Privacy Policy at any time to reflect changes in legal, regulatory, or operational requirements.

Updates will be posted on this page. Continued use of the Website signifies acceptance of the revised policy.

14. GOVERNING LAW & JURISDICTION

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any disputes arising shall be subject to the exclusive jurisdiction of competent courts in India.

15. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data:

Support Email: support@lupen.in
General Enquiries: info@lupen.in
Customer Support: +91 8855804535

16. RIGHTS & INTELLECTUAL PROPERTY

All content, policies, and materials on this Website are the exclusive intellectual property of Lupen.

All rights are strictly reserved. Any unauthorized use, reproduction, distribution, or modification without prior written consent is prohibited and may result in legal action.